How to Create ‘Humanized’ Content That Beats Ad Fatigue

This guide will show you a step-by-step framework to create humanized content that beats ad fatigue and builds a loyal audience.

Step 1: Ditch the Corporate Voice and Find Your Brand Personality

The first step is to stop sounding like a robot. Too many brands communicate in a stiff, corporate voice full of jargon and buzzwords. "At [Company Name], we are a leading provider of innovative solutions." This kind of language is cold, impersonal, and instantly tells a reader, "This is an ad."

To beat ad fatigue, your brand needs a personality. If your brand were a person, who would it be? The funny, witty friend? The wise, helpful mentor? The enthusiastic and encouraging cheerleader?

Actionable Steps to Find Your Voice:

1. Choose 3-5 Personality Adjectives: Brainstorm a list of words that describe the personality you want your brand to have. Are you playful, knowledgeable, inspiring, or straightforward? Pick a few and write them down.
2. Create a "We Are... / We Are Not..." Chart: This is a powerful exercise to define your boundaries.
   • Example Chart:
     | We Are... | We Are Not... |
     | :--- | :--- |
     | Witty and Playful | Sarcastic or Mean |
     | Confident Experts | Condescending or Arrogant |
     | Encouraging | Cheesy or Unrealistic |
3. Speak from a Human Perspective: Write your content from an "I" or "we" point of view. Talk about your team, your thoughts, and your experiences.

Let's Compare: Imagine you sell house plants.

• Corporate Voice: "Our premium foliage is expertly curated to enhance any indoor environment. We offer a wide variety of botanical options." (This is boring).
• Humanized Voice: "We're a little obsessed with plants over here. My desk is currently home to a fiddle-leaf fig named Finn. Here’s a look at some of the new leafy friends that just arrived at our workshop today!" (This is warm, personal, and inviting).

Step 2: Show the Messy Middle, Not Just the Polished Finish

Traditional marketing loves perfection. It shows the flawless final product, the smiling supermodel, and the perfectly staged photo. The problem is, life isn't perfect, and people know it. Polished content can feel fake and create a distance between you and your audience.

Humanized content pulls back the curtain and shows the real process. This is behind-the-scenes (BTS) content. Show the hard work, the mistakes, the passion, and the people that go into what you do. This builds incredible trust and makes your brand relatable.

Behind-the-Scenes Content Ideas:

• A "How It's Made" Video: Show a timelapse of a product being designed, built, or packed for shipping.
• Meet the Team: Introduce your employees with a fun photo and a quirky personal fact, not just their job title. "This is Sarah from our support team. When she’s not helping customers, she’s training for her next marathon!"
• Share a "Fail" or a Challenge: Talk about a time a project went wrong, a mistake was made, or a challenge you overcame. Being vulnerable is one of the most human things you can do.

Example in Action: You are a baker selling custom cakes.

• Polished Content: A perfect photo of a beautifully decorated three-tier wedding cake.
• Humanized BTS Content: A short video of your hands covered in flour, carefully placing sugar flowers on a cake. The caption could be: "Putting the final touches on this beauty. My favorite part of the process! It takes so much patience, but it's always worth it."

This BTS content tells a story of craftsmanship and passion, which is far more engaging than just a static photo.

Step 3: Make Your Customer the Hero of the Story

Most advertising is selfish. It's about the company's features, its awards, and its greatness. The truth is, your customer doesn't care about you. They care about themselves and their problems.

Great humanized content shifts the spotlight from your brand to your customer. Make them the hero. Celebrate their stories and successes.

How to Make Your Customer the Hero:

1. Promote User-Generated Content (UGC): Actively encourage your customers to share photos of themselves using your product. Create a unique hashtag and feature the best posts on your page. UGC is powerful social proof because it's an authentic endorsement from a real person.
2. Turn Testimonials into Mini Case Studies: Don't just post a bland quote. Tell the story behind it.
   • Boring Testimonial: "I love this product!" - Jane D.
   • Humanized Story: "Meet Jane. She used to spend her weekends drowning in paperwork for her small business. After she started using our tool, she automated her invoicing and now gets to spend her Saturdays hiking with her family. We're so proud to be a part of her story."

Example: You run a company that sells outdoor gear.

• Corporate Ad: A photo of a pristine backpack on a white background with a list of its technical features.
• Humanized UGC Ad: A photo that a real customer, Mark, shared from his trek in the mountains. He’s standing on a peak, looking tired but happy, with your backpack on. The caption: "This is what it's all about. Huge congrats to Mark for reaching the summit! Thanks for taking us along on the adventure. #OurBrandOnTheTrail"

Action builds business. Start small, start smart—then scale.

The Creator Economy Playbook

The way we work is changing. More people turn their passions and unique abilities into real income. This shift creates what we call the “Creator Economy.” In this new world, you can monetize skills online and build your own thriving online business. You do not need to be a celebrity

nroldEKD

This content is AI-assisted and reviewed for accuracy, but errors may occur. Always consult a legal/financial professional before making business decisions. nrold.com is not liable for any actions taken based on this information.